Creative Agency: Shumi Love Design
Project Type: Commercial work
Client: Livadia
Location: Russia

Description
Complex branding: naming, design concept development, trademark design, packing design, pre-print

Task
The client has asked the agency to develop a new brandy trademark. The brand had to reflect the product's special positioning – quality brandy produced by employing classic French technology.

Solution
While working on this project the agency had made a complex development for the brand. This included its naming, trademark design, label and packing design.

The base for this concept was the classic style of French cognac varieties: laconic visuals, discreet color scheme. The customer's main attention focus was drawn to the product's name. The label is printed on quality artistic pearl paper with a noble texture.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/11q93iI