Design: Natalie Rokosz
Project Type: Student Project
School: Ball State University
Tutor: Fred Bower
Location: Muncie, IN, USA
Packaging Contents: Anti Shark Wetsuit, Anti Shark Deterrent Spray, Anti Shark Surfing Wax
Packaging Substrate / Materials: Paper, Bamboo, Cardboard
Printing Process: Digital Printing

Shark Attack Mitigation Systems (SAMS) is a new technology that was developed by Shark Mitigation Systems (SMS). They developed this new visual technology based off of research that aims to reduce the amount of shark attacks.

The brand refresh for Shark Attack Mitigation Systems was inspired by the SMS current identity. The clean and simple design resembles the original brand while also incorporating a modified design of a shark fin for the "A". The shark fin is highlighted in the SAMS identity to exhibit how the new technology aims to protect their consumers from shark attacks.

The redesign of this packaging was inspired by the pattern of a wetsuit titled "the Elude" which was developed by SAMS. The visual technology which resembles the ocean pattern acts as a tool for camouflaging swimmers, surfers, and divers while in the water. This blue water pattern is integrated throughout the packaging design to make all of the packaged items cohesive and to highlight the new technology. I also designed packaging for other shark deterrent products that could be sold alongside the anti shark wetsuit which would include shark deterrent surfing wax and shark deterrent spray. All of these products share the idea of creating a safer ocean space for their users.

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via Packaging of the World – Creative Package Design Gallery