Manufacturer: Coffee Mate Group
Head of project: Ieva Bivainienė
Project manager: Indrė Kupčinskaitė Mikulė
Copywriters: Ieva Poniškaitytė, Austėja Ginotytė
Packaging designer: Kęstutis Nenartavičius
Photographer: Rimvydas Chmieliauskas
Photoshoot stylist: Agnė Tamašauskaitė
Location: Lithuania
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic

The Coffee Belt, or the Bean Belt, is a horizontal strip of land between the Tropics of North and South, which surrounds the Equator, passing through Central and South America, Asia, and Africa. Countries that lie within the belt are characterised as an ideal place for coffee plantations. This is why we created the coffee bean blend from specialty coffee beans by Parallel – for always perfect coffee taste. Depending on the continent, we chose a subtraction of the highest north and the lowest south parallel of the coffee belt and obtained new coffee blends by Parallels – 12 Ethiopia and Tanzania, 17 India and Papua New Guinea, and 36 El Salvador and Brazil.

The old packaging was made of two parts: the inner packaging and the box. Over time, we decided to refuse additional material, however, the inner packaging did not contain textual information, so it was not suitable for sale without the box. Therefore, by changing packaging design, it was aimed not only to improve the visual appearance of packaging, but also to solve this problem.

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via Packaging of the World – Creative Package Design Gallery