Design: Róbert Válóczi
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: Cake, Muffin, Champagne
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing

The aim of the project was to create a brand for a fictional pastry shop, café, pub and cultural space that combines the youthfulness a modern pastry shop, the strong visuals of a pub with the message of a cultural space that is not afraid to talk about social issues. The brand had to be easily recognizable, bohemian, decadent, eccentric, tongue-in-cheek that attracts young adults and it had to express the idea of openness that suggests in this place everybody can be whoever they want to be.

The brand uses clean illustrative elements that are based on steampunk (cogwheels, pipes) and rococo (overemphasized hair, lively colors) and strong, popping colors. The elements can be mutated and rearranged easily, they can be used on various surfaces. The simple pop-up features complement the industrial features of the brand.

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via Packaging of the World – Creative Package Design Gallery