Creative Agency: LYLY.Design
Art and research: Dana Ben Shalom
Design managing: Idan Noyberg
Lead visual designer: Neatly Reshef
Photography: Assaf Ambram
Project Type: Produced, Commercial Work
Client: ELAL airline
Location: Israel
Packaging Contents: Airline food
Packaging Substrate / Materials: Paper, plastic foil, aluminum foil

Until this design challenge was assigned to, El Al’s aircraft’s food appearance and general design concept hasn’t changed for a long while. This refreshing design opportunity hit the traditional Israeli airline with the purchase of its new Dreamliner fleet and the rebranding that followed, introducing new interior design, new “Premium” class and new colors and textures to the livery of the aircraft's.

“Designing El Al’s onboard food experience was a fascinating challenge for us. We knew the importance of El Al’s core Israeli values of locality, homely environment and innovation, and sought out to rethink them and find a way to introduce contemporary design values of food appeal, livery environment and storytelling to the customer's experience. We also had to take into account the systematic structure of the 3 classes (Economy, Premium and Business) their different characteristics and appearance both physically and mentally, and blend in with the new interior design of the dreamliner airplanes designed by the fabiolous PG studio” based this project on the concept of Israeli landscapes, from which they synthesised the aesthetics of the country’s natural resources, it’s colors, textures and moods.

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via Packaging of the World – Creative Package Design Gallery