Design: Litmus Branding
Project Type: Produced, Commercial Work
Client: Flowerom
Location: Ahmedabad, India
Packaging Contents: Air Freshener
Packaging Substrate / Materials: Tin
Printing Process: Paper Printing

Package design for Air Freshener product range of Flowerom, an Ahmedabad based cooperative involved in manufacturing home fragrance products.

The design encapsulates the significance of the type of fragrance the respective air freshener offers. For example, The ‘Black Jean’ air freshener has been strategically given the box pattern; the ‘gardenia’ fresher has been given the floral pattern. The design has been thus customized based on the product specificity. Also, the colours were chosen on the same lines, blue being taken for Aquatic fragrance, Red chosen for Rose fragrance, so on and so forth.

Since during the logo design we gave a specific floral curl in the word ‘o’ in the brand’s word mark logo, we kept the similar floral curl while designing the product center where the product fragrance name is mentioned. The ‘o’ has been placed on the top, followed by the fragrance name, and the product type. The entire outline follows the similar floral curl.

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via Packaging of the World – Creative Package Design Gallery