Agency: Bracom Agency
Creative Director: Andy Ho
Project Manager: Van Duc Hoa
Designer: Andy Ho
Designer: Thanh Tang
Location: Vietnam
Project Type: Produced
Client: Bracom Agency
Product Launch Location: Vietnam
Packaging Contents: Mooncake
Packaging Substrate / Materials: Pulp Carton, Pulp Paper, Gold foil, Black foil
Printing Process: Foil stamping

Mid-Autumn Festival, also known as Moon Festival, is a traditional festival celebrated across many Asian countries. The date of celebration falls on the 15th day of the eighth month based on lunar calendar, as known as a full moon day. In Vietnam, it is regarded as a children’s holiday as well.

The Concept
The mooncake set by Bracom, featuring the enchanting image of the moon, is highly believed to be a valuable present to show our appreciation toward friends and clients for their productive cooperation. The visualization of the autumn moon rising over a tranquil lake reminds us of putting aside the hectic life to enjoy the allure of nature for the present.

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