Designed by Honey, United Kingdom.
Illustration: Philipa Sincliar

Honey creates new look for Carr and Sons

Honey has created the new brand and packaging for Carr and Sons a premium salmon and shellfish range.

The design brings to life the skill and craftsmanship that goes into preparing the award winning products. The artworks of the fish were especially created to reflect this art form, using them in an abstract way hints at Irish shores where the products originated.

The new identity builds on the heritage of the company and the family-run business. The simple and beautiful execution of the packaging allows the brand to stand out on shelf.

The products, which include organic smoked salmon, wild smoked salmon, langoustine cocktail, mussels and lobster will be available shortly premium retailers across the country.

Matt Purkiss-Webb – Creative Director and founder of Honey says: “The opportunity to create a premium seafood brand for food lovers like ourselves was really exciting and we are delighted with the design, it’s been received with great enthusiasm by retailers across the country.”

via Packaging of the World – Creative Package Design Gallery