Creative Agency: Colangelo Packaging Group
Creative Direction: Peter Smyth, Bri Lints & Michael Olsson
Design: Megan Reddish & Stacy Infantas
Photographer: Beresford Grant
Project Type: Produced, Commercial Work
Client: Dylan Austin, Davidoff of Geneva – Camacho Cigars
Location: Tampa, USA
The BG Meyer line of luxury cigars was the brainchild of Camacho Cigars in partnership with screenwriter Rob Weiss — best known for his acclaimed work on HBO’s Entourage.
This new-to-market brand embraces the journey of life — not just the accomplishments one achieves. The brand celebrates men searching for real experiences, freedom from pretention, and for the epiphanies realized along the way.
Colangelo, an integrated marketing agency based in Darien CT, was selected to bring BG Meyer to life. The full assignment included brand positioning/design, advertising, event marketing, interactive design, collateral, and packaging.
For BG Meyer’s brand design, Colangelo leveraged the authenticity, boldness, and naturally distressed elements found in a vintage tool sign of the kind that one might see on a motorcycle trip through California backcountry.
The two lines launched to date include “Standard Issue” and “Slackers” relying on the identity and soul of the brand to link them together. Look for “Gigantes” later in 2014.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1w08Wao