The concept of this brand was to create simple and effective packaging design. I believe that the market is loaded with crowded packaging designs and the customers do not know what they are buying. The NAKED project was created to demonstrate that modern customers are willing to “see less to understand more”. Sometimes you can see the beauty in more simple objects.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/_SVhtXhvMS0/naked-concept.html