Designer: Anastasia Bakusheva
Project Type: Concept
Location: Saint-Petersburg, Russia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Veritas is a russian wine brand for young intellectuals. The main task for package design was to highlight the product among the rest of the Russian wine in accordance with the brand concept. For this purpose were decided to choose an unusual shape of the label itself, consisting of a circle and a rectangle. The main heroes of the brand are outstanding personalities such as philosophers, writers, artists, so for each of the labels of wines, monochrome vector illustrations with each hero were developed, and behind the character a bright geometric pattern. The main color of the package is black, the color associated with the intellect and prestige.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2h4NwGA