Design: Baud
Project Type: Concept
Location: Madrid, Spain
Packaging Contents: Pet Food
Packaging Substrate / Materials: Plastic

Fresco is a German dog food brand committed to using natural, honest, high-quality ingredients. A brand that truly cares about animals, always seeking to offer an excellent product.

The project was launched with a strategy reflecting the values and positioning of the brand which, subsequently, was translated into a verbal and visual identity using powerful packaging— the most important element for this brand’s product.

THE FRESCO UNIVERSE – Creating a Unique Brand
The visual universe created for Fresco evokes the brand’s high-quality cuisine, with its position standing out within its category in the main markets where it’s found: The Unites States and Germany.

The identity is simple yet attractive, evoking tradition, honesty and quality. The bevel highlighting the wordmark gives it emphasis and a strong presence.

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via Packaging of the World – Creative Package Design Gallery