Designed by threebrand, Scotland / United Kingdom.

threebrand unveil packaging for new premium whisky

International creative branding agency, threebrand, has designed packaging for an innovative new whisky that is being launched as a UK only exclusive.

Based aboard Boat 1502U in Edinburgh’s creative district, threebrand were briefed by premium spirits company, William Grant & Sons to design packaging for The Girvan Patent Still Single Grain 25 Year Old Scotch.

The Girvan Patent Still is produced using a unique distillation technology resulting in a whisky that not only breaks conventions, but also delivers an inherently pure and intensely rich spirit.

The brief was to create primary and secondary packaging to challenge the traditions of whisky bottle design and reflect the story of the Scotch.

Nick Cadbury, creative director at threebrand, commented: “We are extremely pleased to be working with William Grant & Sons. Since we formed in 2004, we have worked with a number of spirits brands and believe we have an unrivalled understanding of the market. This knowledge allowed us to create sleek packaging for The Girvan Patent Still that challenges the traditions of whisky packaging. We opted for a tall, slender bottle to give the product an elegant feel and incorporated tactile premium touches such as the metal plates that carry the brands story. The secondary pack is modern and elemental, forming a dynamic frame to display the core bottle.”

Kevin Abrook, Marketing Manager at William Grant & Sons, said: “We are delighted with the designs threebrand have created for our ground-breaking Girvan Patent Still. The team have captured the brand story perfectly within the packaging. The Girvan Patent Still continuous distillation method makes the liquid very pure, fruity and clean-tasting with a lighter aroma and character that most malt whiskies.”

via Packaging of the World – Creative Package Design Gallery