Designer: Peter Kanai
Illustration: Eda Kaban
Project Type: Student Project
School: Academy of Art University
Course: Packaging 3
Tutor: Thomas McNulty
Location: San Francisco, USA
Packaging Contents: Wine

Flying Solo is a cabernet sauvignon designed for Trinchero Family Estates in Napa Valley, California. It targets the millennial generation as they are the fastest growing demographic of wine drinkers in the country.Targeting the millennials requires an entirely different approach than any other demographic. Flying Solo reaches out to the this generation by appealing to their value for self expression, as the man on the flying machine represents the courage to follow your goals regardless of what other may do or say.

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via Packaging of the World – Creative Package Design Gallery