Creative Agency: Digital Surgeons
Chief Creative Officer, Founder: Pete Sena
Project Type: Produced, Commercial Work
Client: Arccos Golf
Location: New Haven, USA
Packaging Contents: Golf GPS stat tracking sensors
Packaging Substrate / Materials: Plastic and cardboard
Printing Process: Digital printing

Fresh off a round of venture capital funding, the founders of tech start-up Golfkick came to us with a small team of innovators, engineers, rocket scientists (no, seriously), a prototype, and the ambition to change the game of golf through connected technology. Their ambition was to address the biggest challenge golfers face: self-improvement. Many players wind up spending hundreds, if not thousands to improve their game with mixed results. That insight laid the foundation for our challenge: set the stage for revolutionary connected golf club sensors, paired to a mobile app, designed to disrupt a centuries-old game. All we needed was a name, a brand, a responsive website, a launch video and a go-to-market strategy that would introduce a never-before-seen-technology to break through the noise in a saturated industry.

We started by developing a comprehensive made-to-measure brand platform from which all creative could be extended. We crafted the brand’s name (“Arccos” being the radian measure of the arc on a circle), mission, and messaging strategy, which led to development of the brand’s identity and visual aesthetic. The result is a premium brand that creates a strong emotional tie to golfers’ aspirations to improve their game by providing them the insightful data needed to do so.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/2iAa2uw