Designer: Daria Kalenchuk
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Spirit beverage
Packaging Substrate / Materials: Glass, paper
Printing Process: Digital printing

The packaging concept for alcohol drink "Smart brandy".

Often, people drink strong alcohol and get so drunk, even forgot their names and home location. The bottle of "smart" brandy helps to remember who you are and where you live even if your mind refused to do it 🙂 Package also keeps info about your trustee (friend, colleague, or family member), so you (or someone else) can call him and ask for help. If you got badly drunk and disable, you can also give this bottle to a taxi driver, he will handle the situation 🙂 This bottle has a small pencil tied to the rope for writing all necessary information.

What's Unique?
The main idea is a packed "memory". The written info always help you to remember your name and to get home safely

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via Packaging of the World – Creative Package Design Gallery