Creative Agency: BridgerConway
Creative Director: Fernando Arendar
Creative Team: Emiliano Ocantos, Pablo Espasandin, Anita Terranova
Account Director: Florencia Filereto
Project Type: Produced, Commercial Work
Client: Arcor
Location: Argentina
Packaging Contents: Cereals
Packaging Substrate / Materials: Paper / Plastic
Printing Process: Digital printing / Flexography

BridgerConway lead Arcor, the leading food company in South America, in the design and creation of the launch of a new kids cereal line. The characters and the design of the packaging, were developed and created thinking of a concept that gives them identity, recognition and presence in the market.

Four characters were created for each variety, which functions as a "league" that defends the environment. The challenge was to create an innovative package not only from its graphical but also from its interaction with the consumer.

Read more

via Packaging of the World – Creative Package Design Gallery