Design: Brandon
Project Type: Produced, Commercial Work
Client: True Water
Location: London, UK
Packaging Contents: Australian spring water
Packaging Substrate / Materials: Glass
Printing Process: Shrink wrap

Leading Australasian drinks company Frucor Suntory is responding to a consumer shift away from carbonated soft drinks by developing a new range of premium fruit-infused water. Called True Water, it’s designed by drinks specialist design agency Denomination.

True Water will initially launch with two fruit-infused waters, raspberry and lime. Made using real fruit extracts, True Water contains no artificial sugar or sweeteners and uses pure, locally sourced Australian spring water.

Denomination developed a clean and crisp identity to communicate the brands’ ‘good for you’, healthy image while differentiating it from competitor mainstream water brands.

Effortless taste
Inspired by the simple and fresh taste, clear glass and a clear shrink sleeve with minimal graphics were chosen to showcase the purity of the water and communicate that the fruit infusions don’t add an overtly sweet taste or detract from the health benefits of the water itself.
Photographic images of real fruit were applied to the shrink sleeve at the neck of the bottles to give product clarity and look as though the fruit is floating in the water, emphasising the authentic taste True Water has over other water brands.

Read more

via Packaging of the World – Creative Package Design Gallery