Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Client: ST. NICOLAUS a.s
Product Launch Location: Global
Packaging Contents: spirits, alcohol
Packaging Substrate / Materials: glass, metallic label
Printing Process: offset
Our task was to sensitively build on the existing packaging design, but at the same time shift it into a form that would best correspond with the established position of this product line on the market. It was a comprehensive solution to the whole issue of packaging. We were faced with the challenge of a diverse range of products that needed a new label design, in a variety of sizes.
We created several graphic designs in which original illustrations play a crucial role. These depicted either the typical raw material that goes into the product or referred to the places and symbols with which these traditional products are associated.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2Zp1xb8