Designer: Jacson França
Project Type: Produced, Commercial Work
Client: Liker Shoes
Location: São Leopoldo, Brasil
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Paper Label
Printing Process: Offset printing

The Liker Beer Collection is an initiative of Liker Shoes from Portão / RS-Brazil. Liker produces hand-made, eco-friendly, vegan and handmade sneakers and espadrilles with style and comfort. Three beer labels, Brown Ale, Weiss and Ipa Indian Pale Ale, were developed in this project proposal, and a surface that encompasses the three proposals to illustrate the espadrilles. The challenge of the project was to put a historical context and at the same time stripped into each label. To finish, hand lettering and more rustic illustrations were developed, also the hand, to accompany the craftsmanship of espadrilles.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/2gLHRZg