Creative Agency: Appartement 103
Project Type: Produced, Commercial Work
Client: LVMH
Location: Paris, France


Hennessy V.S.O.P, one of LVMH’s flagship brands, reveals its new limited edition design enhancing the brand’s long time advertising theme: “Hennessy and the experience of travelling”.

The project was meticulously developed by the specialised boutique branding and packaging design agency Appartement 103, strengthening its close relationship with the LVMH Group. After winning the creative pitch, the agency created a bold and captivating solution that would perfectly embody and perpetuate the tradition of Hennessy V.S.O.P.

Since 1817, Hennessy V.S.O.P has successfully exported its fine cognacs across the world. Today, connoisseurs in more than 100 countries, spanning a variety of consumers, cultures and drinking rituals, appreciate the legacy of the brand.

This Limited Edition design compliments the group’s long and illustrious history of excellence, built on exceptional time-honoured cognac that has crossed time and borders, being enjoyed today across the world in assorted ways: in the US, garnished with a few mint leaves, in Asia, with a twist of orange, or in Europe, simply served on the rocks.

Partnering up with Hennessy’s brand team, Appartement 103 handled all facets of expertise for this brand concept, ranging from story telling, graphic design, primary and secondary packaging, print production (Beautyshot), product glorifier, display podium, to commercial media, including touch screen applications, all of which you are able to discover at most international airports.

“For this iconic limited edition, the Hennessy V.S.O.P has been accented in bright red, giving an elegant visual impact and a modern feel. In order to boost sophistication, the main label is adorned with specially designed passport-like stamps over-printed with raised varnish, resonating the cognac’s historic arrival in all five continents. The stunning case is elegant and aspirational, boosting a nuanced play of materials and textures, creating a rich tactile and visual experience for the consumers.” – Julien Zylbermann, Creative Director, Appartement 103

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via Packaging of the World – Creative Package Design Gallery