Oliver Twist Estate Winery was purchased in 2013 by Gina and Trevor Mitchell, who then brought Hired Guns Creative in to revamp the brand of the winery and give their packaging a major overhaul.
Gina and Trevor also own a custom autobody shop that specializes in hot rods and rat rods. Their love of hot rod culture and aesthetics inspired the new branding and wine labels.
Their main tier of wines features a shiny, custom calligraphic logo and colours so bright and vibrant that it’s physically impossible to miss them on a shelf!
The reserve tier is more restrained: black and copper foil on black labels emphasize the premium nature of these wines.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1wxVlF4