Design: Butterfly Cannon
Location: United Kingdom
Project Type: Produced
Client: REAL Kombucha
Product Launch Location: United Kingdom
Packaging Contents: Kombucha sparkling fermented tea
Packaging Substrate / Materials: Glass Bottle
Printing Process: Lithography, Foil Stamping

Butterfly Cannon blend art with design to create the revolutionary new brand identity & packaging for REAL, a gourmet range of Sparkling Fermented Teas

REAL Sparkling Fermented Tea was launched in 2017 to cater for foodies who were increasingly choosing an alcohol-free lifestyle. Until then the only choices had been sugary soft drinks, water or alcohol-free alcohols(!) – which neither satisfied their palette or complemented their food. Using only the finest loose-leaf teas, naturally fermented with no added flavourings, means that REAL has a sophisticated nose and mouth-feel that is on par with premium sparkling wines and Champagnes. Since its launch, REAL has experienced strong growth, reflecting the fact that 40% of consumers are now cutting back on alcohol consumption and one in four 18-24 year olds going completely alcohol free.

Whilst the design to date had worked well for the start-up phase of the brand it needed to better reflect the level of sophistication of the 60+ Michelin star restaurants in which it was now stocked. Butterfly Cannon was challenged to balance the brand’s raw, radical and disruptive, individualistic nature with the refinement of its carefully crafted products and the world in which it is now consumed. The design needed to be adaptable across the REAL range, working in harmony with the newly introduced full-size Champagne bottle and in a more leading role with the smaller single-serve format.

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via Packaging of the World – Creative Package Design Gallery