The target group is classified as young population with dynamic lifestyle that likes good food, frequently goes out and has contemporary habits. In terms of ages the target group is mainly consisted from 21 years till 40 years old, males and females equally, belonging to the middle class. They would like to drink high quality wine and they would like that to be linked to their social status.
The wine is dry with rich golden colour and refined scents of melon and tropical fruit.
Concept and Idea
Mainly based on typography solution to target young population. In designs is used symbolism of the region and wine in the broader sense, like bunch of grapes, Vardar valley, Sun, rain, melon and tropical fruit.
|Label is inspired by bunch of grapes, illustrated in contemporary manner by ussing pattern style. Colours are printed on transparent film.|
|All the elements in green colour are die cuted. Line elements represent the mountain, the valley and the river.|
|Label is inspired by grapes, Vardar valley, Sun, rain, melon and tropical fruit.|
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/0DNObszk9wM/tikves-chardonay-concept.html