Design: the Labelmaker
Photo: Jordan Jelev
Project Type: Produced, Commercial Work
Client: Villa Melnik
Location: Varna, Bulgaria
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Printing Process: Offset Printing, Hot Foil Stamping, Raised Varnish

The Legacy
Aplauz is the premium wine brand by Villa Melnik. At the top of the brand row stands Aplauz Premium Reserve – the best of the whole range. They used the same wine label design for all wines and needed to visually separate the top level from the rest of the products. The old label was printed on very fine textured paper in classic rectangular shape. The brand name Aplauz was positioned at the center of the label and stamped with gold hot-foil.

The background was printed in beautiful dark blue color featuring low contrast drawing of native Melnik landscape. At the top of the label was Villa Melnik’s family crest stamped with gold hot foil. The bottom part was reserved for variety, vintage and all other texts that specify important info about the product. The bottle was one of the tallest on the shelf – some 330 mm high. Very elegant for a tapered one.

The Goal
The goal was clear but not simple & easy at all – I was commissioned to create a brand new design for the Aplauz Premium Reserve wines only and make it completely different from the rest of the wines inside the range while preserving all info from the existing front label.

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via Packaging of the World – Creative Package Design Gallery