Creative Agency: Mr B & Friends
Simon Barbato (Naming and Strategy)
Steve Richardson & Sheena Mistry (Creative)
Vivien Hall (Account Management)
Cliff Williams (Web development)
Abi Daker (Illustration)
Project Type: Produced, Commercial Work
Client: Fourpure Brewing Co.
Location: Bath, England, UK

Fourpure Brewing Co. was founded by brothers Tom and Dan Lowe in South East London in 2013. Their passion and love of travel is shown in this innovative craft brewing company staying true to the four principle ingredients used to make beer: grain, yeast, hops and water.

The design of the brand identity is inspired by vintage passport stamps from the brothers adventures giving the identity a character of honesty and authenticity.

The essence of the brand helps to tell a story on the bottle and can designs. Each variant is inspired by different places throughout America and Europe. The brothers brought back brewing techniques, ingredients and flavours for each variant. The bottle takes influence from vintage luggage tags and has a hand crafted feel with signatures from the head brewer, date stamps and earthy colours to highlight its authenticity.

Fourpure are one of the first craft brewers in the UK to start canning their beer for freshness and to preserve taste. Each unique can design tells a story illustrating the place of inspiration and style of beer.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1wLppMz