Designer: Anwar Kurbanov
Illustrator: Kamila Mursalimova
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Shave brush
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Shaving brush packaging concept
Today being beardy is not just having some hair on your face. This is the style — masculine, primal, rough. For modern men, it is vital to look brutal but well-coiffed at the same time. Your beard is your power, and let the world see how you can control it.

Shaving is an everyday ritual for every self-respecting man. These minutes in the morning are sacred: you are spending them only on yourself, making the manliest thing anyone can ever imagine. Thank to “Be Beardy” you can do it with the real style: even if no one can see it, you will know it.

Because real style is inside of you. Be Beardy is only for real men.

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