Creative Agency: Mateus Matos Montenegro
Project Type: Produced, Commercial Work
Client: Compex Pescados
Location: Fortaleza, Brasil
Packaging Contents: Lobster
Packaging Substrate / Materials: Special Cardboard for frozen goods

New designs for new packaging of a group of frozen lobster products. The client asked for new designs that could standout and relate the premium product they have. The were no restrictions on the design by the client.

The focus was to create a new visual branding identity, a line of products, so the buyers could identify easily the brand just looking at the design of the package. That would facilitate and increase the international sales. The design is intended to create a visual communication that relates to the quality of the product and the brand itself, specially in a market that the packaging is extremely regulate buy the government.

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via Packaging of the World – Creative Package Design Gallery