Design: Michaela Fawcett
Project Type: Student Project
School: Vancouver Island University
Course: Package Design
Tutor: Nancy Pagé
Location: Nanaimo, Canada
Packaging Contents: Highlighters
Packaging Substrate / Materials: Recycled card stock, Paperboard
Printing Process: Digital printing

Project Description: The overall goal was to find an overly packaged product and redesign the package in a way that is more environmentally responsible. My aim was to design a package that is innovative, purposeful, and eco-friendly that eliminates the need for excess waste. The main goal was to take this BIC product and push the current packaging a step further by coming up with a unique and sustainable solution, all while sticking within the current branding of BIC.

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via Packaging of the World – Creative Package Design Gallery