Designed by ARC’S, Italy.

For the launch of the new electric toothbrush Sonic Impulse, ARC’S has been asked to communicate professional reliability without losing human touch and a sense of cleaning energy. With the brand relentlessly committed in boosting innovation as the main driver, we brought on the pack two impacftful-emotional values: technological efficiency and a blue wave of innovation. In a little way we helped French people to smile. Certainly more than Carla Bruni ever did.

via Packaging of the World – Creative Package Design Gallery