Designed by Millford, The Netherlands.

Liquorice is indispensable in the Dutch society. Venco is known for more than 135 years by her liquorice. Now, the recipe is improved. With this improvement, it was time to take a look at the design of the packaging range.

With pleasure, Millford restyled all Venco basic packages. In addition to the design of the packaging, Millford also renewed the logo. It is still recognizable, with the crown and the red box, but it is given a new look. With this development, Venco wants to show that it is a contemporary brand that is always looking for new opportunities.

via Packaging of the World – Creative Package Design Gallery