Designer: Asa Giannini
Project Type: Student Project
School: UW Stout
Course: Graphic Design 2
Tutor: Nagesh Shinde
Location: Menomonie, WI
Packaging Contents: Vegetable seeds
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing

For this project, the goal was to take a consumer product in need of redesign and create a new identity system and packing for it. Seed packaging is traditionally fairly uniform across brands with most companies producing small, rectangular white packets with vegetable photography on the front. My goal was to make an identity system that would stand out from the competition and appeal to millennials and young adults who are interested in organic gardening and receptive to a clean design distinguishable from the competition.

The name 'inbloom' was intended to get across the idea of potential and enthusiasm as seeds are not bought as a goal in themselves but simply as a means to getting to the moment of germination. Each seed packet comes with a small planting guide book so that the packaging itself can be kept mostly clear of clutter. The result is less a seed packet then a refined starter kit for a discerning gardener.

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via Packaging of the World – Creative Package Design Gallery