Creative Agency: Nude Brand Creation
Project Type: Produced, Commercial Work
Packaging Content: Whisky
Ballantine’s Launches Single Malt Series with Design by Nude Brand Creation
Ballantine’s, the No. 2 Scotch whisky in the world, takes an innovative move into the Single Malts category, with the launch of three new Single Malts, with design by Nude Brand Creation.
Always known for doing things differently, Ballantine’s will give consumers a unique opportunity to experience the flavour of the three signature malts that form the heart of Ballantine’s whisky. The Glenburgie, Miltonduff and Glentauchers Single Malts are all aged for 15 years and stay true to the Ballantine’s brand whilst retaining their own distinct personalities:
The Glenburgie Single Malt forms the heart of Ballantine’s whisky character, delivering concentrated fruitiness and honeyed sweetness. Perfectly balanced, with aromas of soft red apples and pears, this whisky has a full and velvety texture and a long, round finish.
The Miltonduff Single Malt is the foundation of Ballantine’s whisky character bringing warmth and power. Floral with a subtle hint of cinnamon spice, this whisky is extremely smooth with gentle liquorice flavours and a long, warm finish.
The Glentauchers Single Malt delivers the smooth and delicate lingering finish of Ballantine’s. With hints of delicate floral heather on the nose and soft berries and barley sugar sweets on the palate, this whisky has an incredibly long, luscious finish.
A Collaborative Approach
A collaborative journey to design, saw Nude Brand Creation work closely with the client, visiting each distillery and meeting the Master Distiller to capture the three individual personalities at source.
The individual stone colourway of each distillery forms a strong signature for the range and the metallic bands help build a more contemporary feel. The branding iconography has been stripped back to allow each individual malt to tell its own story. The Ballantine’s signature on the base of each bottle provides reassurance of its heritage.
Reaching New Audiences
The packaging for the new Single Malt Series includes further purposeful modernisations. The flint glass bottle ensures visibility of the precious liquid showcasing the individual malts, and the metallic bands of colour reflect each distillery and their unique Speyside location. The range will encourage discovery and open up new ways of experiencing Ballantine’s.
Tony Enoch, Partner at Nude Brand Creation said: “Stone is the real focus of our story, using the rawness and simplicity of Scottish granite – each characterised by the elements and unique setting of each distillery.
“It is a privilege to work alongside Ballantine’s as their brand guardian for the Prestige range in such a long and lasting partnership.”
Mathieu Deslandes, Ballantine’s Global Brand Director said: “The Single Malts category is dynamic and continues to grow rapidly as more consumers become lovers of this iconic Scottish spirit.
“As a globally known brand, we are sure that consumers will have confidence in the quality and credibility of these new Single Malts as they are widely recognised as the signature malts that form the heart of Ballantine’s.”
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2lYE5xw