Designer: Adil Lokhandwala
Project Type: Student Project
School: MIT Institute of Design
Course: Packaging Design
Location: Pune, India
Packaging Contents: Electrolyte enhanced drink tabs
Packaging Substrate / Materials: Cardboard, polypropylene
Printing Process: Digital printing

Design Statement
To design packaging for Instant Drink Mix Powders to reduce spillage and to ensure that the same amount of powder is poured each time.

Problem Areas

  • Spillage while pouring
  • Difficulty to reseal
  • Not travel friendly
  • No indication of exact amount to use
  • Powder sticking to the wet spoon

Tang comes in multiple flavours and are all meant to be stand alone products. I decided that a new product category could be introduced that has a slightly different focus aiming at portability, ease of use and the ability to customise your drink.

Tang Blend was inspired from the popular candy called Nerds made by Wonka. It’s a hard candy that typically comes in a box with two flavours that go along well with each other. You can choose to have a single flavour at a time or mix both together and have it that way.

Read more

via Packaging of the World – Creative Package Design Gallery