Leading drinks design agency Denomination has designed a new product, Strongbow Blossom Rosé Sparkling Apple Cider, for Carlton & United Breweries (CUB, part of the AB InBev family), aiming to bring growth and inject excitement back into the cider category.
Denomination developed an elegant and Insta-worthy design to appeal to the repertoire of drinkers who usually enjoy white wine, cocktails or sparkling wine, enticing them to choose Strongbow Blossom Rosé Sparkling Apple Cider as an alternative ‘starter’ drink.
Communicating a covetable drink
The aesthetics of the design solution were paramount to the success of the product and establishing its position as a premium, covetable drink.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2OAtdyH