Creative Agency: Butcher & Gundersen
Butcher & Gundersen, Marston’s and wounded servicemen join forces to launch Help for Heroes crafted ale
Help for Heroes, a new ‘unique’ and crafted blonde ale by Marston’s was created with the help of three former Servicemen who were all injured in action whilst serving with the British Forces and designed by Butcher & Gundersen.
With a timely launch, coinciding with the withdrawal of troops from Afghanistan, this blonde ale utilises the now familiar Help for Heroes colours that represent each of the three Services, as well as introducing a new slogan created by Butcher & Gundersen – Created by Heroes, Brewed by Marston’s, Enjoyed by Everyone. The ale will be available in 500ml bottles as well as a Cask Ale.
“By collaborating with Marston’s, we hope that this new ale will reach a wide audience and provide a significant contribution to Help for Heroes, so the Charity can continue with all the good work it does in offering lifelong support to Servicemen and women who have been injured while serving their country” Zeffy Dougekou, Creative Director at Butcher & Gundersen said.
From each bottle sale, there will be a donation of 5p made to the Help for Heroes charity.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1uU3034