Creative Agency: 121
Senior Designer Carlos López
Project Type: Produced, Commercial Work
Client: Reckitt Benckiser / Lysol
Location: USA
Packaging Contents: Cleaning and Disinfectant
Packaging Substrate / Materials: Aluminium container, plastic bottles
Printing Process: Offset CYMK

Lysol is a worldwide brand of cleaning and disinfecting products owned by Reckitt Benckiser with more than 100 years in the market. The brand's appearance has hardly changed over time, and the same visual features that made the brand so recognizable over the years had also made it unappealing to a millennial consumer.

The brand was not happy with some of the proposals they tested, but none of them reflected the spark Lysol needed to refresh their package design for their new line of cleaning products and to appeal to a younger crowd.

121 started by creating the mock-ups for their new line (that would only be distributed by Wal-Mart) and soon after, Lysol asked 121 to take the project all the way with the strength of 121's original package design proposal.

The client needed to be bold and different, something unseen in the Home Goods category, while keeping the brand equity intact. Something that would speak to a millennial audience from the shelves of Wal-mart, visible to over 100 million people per week.

121 created a sleek design that addressed the client's needs in every way, with a balanced combination of vibrant colors and patterns, managing to keep the Lysol equity with a renewed vibe.

The design was just what they needed to boost their edge with millennials. Our incredibly fast turnaround allowed 121 to produce stunning results while still meeting their deadline and keeping the project rolling as planned.

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via Packaging of the World – Creative Package Design Gallery