Design attempt to abandon the famous Balkan pattern of label design, for wines with good taste, but ashamed to say so. Target’s urban population, as the contest required, between the ages 21 and 40.
The central part of the label is a wine glass and its typographical stylisation, with the inscription of wine name (chardonnay). Background label, in addition to traditional wine symbol also carries a story about the Tikves winery region and tradition, and wants to ensure that consumers have the opportunity to learn about the specifics of the wine region. The emphasis was not on the designer accuracy and searching for graphic perfection, but the casualness and sex appeal that brings enjoyment in “God’s nectar.”
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/GFQoKKvrQDg/tikves-chardonnay-label-concept.html