Creative Agency: Cyberpac
Project Type: Produced, Commercial Work
Location: Ipswich, England, UK
Brand: Samsung
Materials: 5mm translucent blue acrylic, high density laser etched and routed foam.

To promote the release of their new phones and tablets, Samsung launched the Samsung VIP programme – a series of gifts to high profile trend setters and VIPs.

Manufactured from 5mm translucent blue acrylic and branded with laser cut white letters, the box is lined with black high density foam which has been routed to multiple depths to allow all of the accessories to be hidden beneath. The lid is located with magnetic closures and a rebated edge to ensure a tight fit and a satisfying “click” close. The finishing touch is added by laser etching the product name into the foam surface, creating a stunning and highly finessed presentation box.

Looking sleek and clean, these boxes perfectly matched Samsung’s brand, right down to the acrylic which perfectly matched their corporate colours. The technical and precise foam speaks to Samsung’s reputation for innovation, and the attention to detail throughout demonstrates the care that’s been taken for their VIP clients.

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via Packaging of the World – Creative Package Design Gallery