Designer: Jonathan Joseph
Project Type: Student Project
School: Academy of Design
Course: BA (Hons) Graphic Design
Tutor: Alain Parizeau
Location: Sri Lanka
Packaging Contents: Blended Whiskey bottle & Single Malt bottle and complementary glasses
Packaging Substrate / Materials: Glass bottle
Printing Process: Gold foil printing

BRIEF: Create a brand personality and identity system for a new whiskey that is hitting the market in the UK next year. It’s called Elephant Whiskey. Elephant differentiates itself by being distilled only in India and is one of only very few Indian Whiskeys exported into England. Create an interesting brand story (this is a fictional product so is open to interpretation) and then generate appropriate brand filters to help you communicate the brands personality clearly and efficiently to your chosen target audiences/demographics. There will be two products to consider. A 20yr old single malt and a blended whiskey.

A story shared by two friends, Elephant Whiskey an Indian spirit which is sold in the UK. The brand’s audience focuses on British Indians and British souls. As a concept its creating friendships and celebrating friendships between two nations.Utilizing the elephant aspect, a memorable street was created, where the two friends created and celebrated their friendship, Elephant Street the foundation of the brand’s back story.

Two significant packaged products were produced, a 20-year Single malt and a blended whiskey. Gold foiled labels were applied on both products. A windowed case was created for blended malt, secondly the celebration wooden package with two complementary classes for Single Malt. Lastly advertising and the brand experience was implemented. When purchasing with two people promotional offers have be affiliated to the consumers.

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via Packaging of the World – Creative Package Design Gallery