Designer: Sai Bhavani Sunder
Project Type: Student Project
School: MIT Institute of Design, Pune
Course: Graphic Design
Tutor: Prof. Utkarsha Malkar
Location: Pune, India
Packaging Contents: Filter coffee powder
Packaging Substrate / Materials: 350 GSM Paper with Food grade coating
Printing Process: Digital Printing

To design a user-friendly, conceptual packaging for Coffee, eliminating the usage of another container for its storage, keeping in mind factors such as protection from moisture and retention of the aroma and also shelf presence.

With mystical beginnings in the 17th century, Indian coffee varieties are known for their unique taste characteristics and they are intercropped with different varieties of spices which adds interesting subtleties to the coffee. India is the world's sixth-largest producer of coffee and ~70% of Indian coffee is exported to over 45 countries

Lack of promotion of the Indian coffee varieties within India in terms of packaging, visual appeal and branding for the targeted audience which are 20-40 year old urban Indians.

To package and promote an exclusive concept coffee line of single origin coffee varieties. Packaging has to demonstrate exclusivity and premium value of the product along with functionality.

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