Design: Kelemen Miklós
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: beer
Packaging Substrate / Materials: Paper, cardboard, glass
Printing Process: Digital printing

Veresi Sörmanufaktúra is a micro brewery making premium craft beer. Like many craft breweries, Veresi started in a garage as well, but now it stepped into the professional world with fresh and creative ideas. The brewery creates small quantities of mostly pale ales, mixing the fresh western styles with old and traditional European roots.

The brand identity’s archaic elements reflect on the tradition liking work process of the company. The illustrations are depicting traditional materials and processes, but the symbol of the company is very modern and fresh, resembling an open mind towards creativity and experimenting.

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via Packaging of the World – Creative Package Design Gallery