Design: Brandon
Project Type: Produced, Commercial Work
Client: EatFit
Location: Brighton, UK
Packaging Contents: Protein chicken
Packaging Substrate / Materials: Plastic tray and cardboard

Leading British food manufacturer Samworth Brothers is launching a ground-breaking range of ready meals to appeal to everyday athletes, with brand identity and packaging by design consultancy Brandon.

Responding to an increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad Thai Chicken – are high in protein, with clean ingredients and green traffic lights indicating low fat, sugar and salt.

Samworth Brothers, which makes chilled foods for supermarkets including Tesco and owns sports-supplement company SCI-MX, asked Brandon to design a brand and communications strategy that would unite the culinary and fitness sectors.

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via Packaging of the World – Creative Package Design Gallery