Revancha (rematch) is label line designed by Estudio Arena Bahamonde. These wines are the result of a project Roberto de la Mota conceived and set up with Rodrigo, his son. It is a celebration of life for giving them a great, wonderfulrematch.
With this brand new line, Mendel is covering a new area; the area of those who see wines as a daily celebration of life, an optimistic view, a passionate, hopeful way of facing each new day.
The wine´s image imitates the highly demanding, strategic and passionate world of chess where each game is a new challenge requiring cleverness and elegance. Even after it has finished, the game goes on in the contenders’ minds. It is a rematch against yourself, others, and life itself.
WHEN LIFE BEATS US
OPTIMISTS LEARN AND ANALYZE
DECIDE TO PLAY
WITH A NEW STRATEGY
SEARCHING NEW HORIZONS
BECAUSE WHAT INSPIRES US IS CHALLENGE
AND THE PASSION FOR STARTING OVER
THIS GREAT WINE,
CREATED ON THE BEST PIECES
OF MENDOZA LAND,
INVITES US TO DISCOVER
A NEW WAY TO SEE LIFE
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/eudkrTe130g/revancha.html