Agency: The GRO Agency
Creative Director: Kelly Criswell
Designer: Ever Salgado
Project Type: Produced, Commercial Work
Client: Solem
Location: Los Angeles, California
Packaging Contents: Agua Fresca
Packaging Substrate / Materials: Plastic bottle
Printing Process: Digital

The opportunity for Solem Agua Fresca’s US launch was to create a fresh and strategic brand positioning complete with reimagined packaging. As the foundation for our positioning, we crafted a compelling brand story introducing a new brand mascot “Tlaloc” as the Aztec god of water and abundance. Tlaloc connects the deep tradition of Agua Fresca in Mexico with compelling, refreshing and fun graphics that own the shelf and entice consumers. The new positioning is celebratory, inspiring, and deeply rooted in Mexican heritage.

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via Packaging of the World – Creative Package Design Gallery