Creative Agency: Supperstudio
Project Type: Produced, Commercial Work
Client: Young and Beautifood
Location: Madrid, Spain

Mr. Pentland beer identity and packaging. That's the beer of Young and Beautifood, the first "souvenir gastronomic" brand.

A unique project named after Frederick Beaconsfield Pentland, who became the most illustrious football manager in Athletic de Bilbao's history. All of this, without once doffing his distinctive bowler hat. Now you know why all Spanish football managers are called Mister.

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via Packaging of the World – Creative Package Design Gallery