Creative Agency: Zware Jongens BV
Project Type: Produced, Commercial Work
Client: VBDCK Brewery
Location: Tielrode. Belgium
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

The Verbeeck – Back brewery has been around since the end of the 19th century, when it became one of the most beloved independent breweries in the northern region of Belgium.

The brewery was, is and remains a family affair: no monks or big corporations in sight.

In 2015, a new generation has risen and so has the brewery. Together, they have formed the formidable, reassuringly Belgian-sounding name Verbeeck – Back – De Cock. VBDCK. This new crop of VBDCK heirs to the family tradition of Belgian quality and craft has literally been digging up history by its roots. They are ripping through the nostalgic silence with KEREL, the beer that says it all.

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