Design:
Project Type: Produced, Commercial Work
Client: Grounded Cru
Location: Adelaide, Australia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper, Cardboard
Printing Process: Digital Printing, Foil

“When winemaker Geoff Thompson approached Cornershop to create a new wine brand back in 2015, we knew it was going to be a special project,” says Damian Hamilton, brand keeper & designer. “Geoff’s objective was to offer something unique to the market; a brand that reflects his genuine values.” Cornershop immersed themselves in the strategic process and the name ‘Grounded Cru’ was born. “The name Grounded Cru is playful and individual, with a multilayered meaning,” says Geoff. ‘Grounded’ reflects Geoff’s down to earth nature and the fact that he values relationships (collaborating with growers, etc) and pays attention to the little things; handcrafting his wines.

It also carries a link to terroir and the vineyard. ’Cru’ is a French word meaning ‘growth’. It is also used with terms ‘Grand’ and ‘Premier’ to classify the superior quality of a vineyard. “I also like to think of ‘Cru’ with regards to joining the crew or being part of a crew,” says Geoff.

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