Design: Getbrand
Project Type: Produced, Commercial Work
Location: Russia, Moscow
Packaging Contents: Oil, Cheese, wine
Packaging Substrate / Materials: Glass

Getbrand has developed a positioning, writing and storytelling for Lavka Lado, combining the best products of Georgian cuisine.

Task
We wanted to create a new type of store own trademark in the “medium plus” segment, which will appeal to the gastronomic experience of our client, who has money for a high-quality product, as well as preferences in choosing one or another cuisine of the world.

Our idea is to give a person the opportunity to collect a “themed shopping basket” for lunch or dinner without unnecessary trouble.

We already told you about the Greek concept of Greece Is, and now it’s time for a line of Caucasian cuisine. And this is a brand invented by us under the name Lavka Lado, which received silver Pentawards and combines the best products of the Caucasian cuisine – wine, dried fruits, cheeses, khachapuri, khinkali, etc.

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/2S2FLB1