Creative Agency: McCann Vilnius
Project Type: Self Promotion
Location: Vilnius, Lithuania

It shouldn’t come as a surprise, that advertising people love drinking (or as we call it – tasting). Sadly it’s highly NSFW.

So to celebrate annual beaujolais nouveau event advertising agency McCann Vilnius created ingenious wine packaging which looks like mouth spray.

It’s not only the way to hide your alcohol conveniently, but also helps to rediscover best part of beaujolais wine – it’s distinctive smell which reminds you of freshly picked flowers. Thats why you would keep your mouth open for this wine (that's why we called it "Bouche bēe", which is French for "mouth wide open".

Every year McCann Vilnius remakes packaging for beaujolais nouveau wine as a way to tell that as a young wine our mind and ideas are always fresh and constantly refreshing. You might be already familiar with our last year hit wine in a paint can or in blood bag.

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via Packaging of the World – Creative Package Design Gallery